Strategy Canvas
Purpose
To position the company for a sustained growth, finding an uncontested market space and redefining the business strategy accordingly.
Benefits
- A clear mapping of market scenario and competition relative performances
- Expands views to include multiple perspectives e.g. customer perceptions
- Provides a comprehensive vision of options and opportunities
- Stimulates creativity and invention of innovative solutions
- Evaluates efficiency and impact of possible strategic moves
- Achieves market differentiation
- Finds the key to make competition irrelevant
Our Approach
We generally have 1 to 2 workshops with the senior team scheduled in a timeline of 1 week to a month. 3-5 days in total. The workshops include:
- Revisiting the company mission, vision and values
- A diagnosis of the current state of play in a particular market space
- Understanding what customers are receiving from the existing offerings
- Simulating scenarios and imagining alternatives moves
- Assessing investment options and demonstrating cost savings
- A possible company-wants-to-be scenario depending on the relative performance impact of a decision
In addition a strategy document with specific goals and implementation plan is produced.
