Developing and visualising company strategy
One of the problems with traditional strategic planning is that the managers usually bring their own biases and perceptions of what is important , leading to a lack of consensus on the organisation's current situation, which competitive factors are most important to customers, and the organization's future direction. The result is often a lengthy, opaque document that isn't used to run the business.
The Cogentus collaboration approach with the visually persuasive strategy canvas, in contrast, enables managers to see their current situation and potential opportunities for business model innovation more clearly. It also provides a visual language that can be used to build consensus throughout the organisation.
Raytheon Solipsys in Fulton Maryland is using Cogentus to coherently develop their future strategy. Using the Cogentus Framework(TM), we are producing their strategy canvas to allow them to clearly communicate their objectives, scope and competitive advantage to the whole organisation. As part of their strategy execution element Raytheon Solipsys will analyse and prioritise their product portfolio by adopting Cogentus analytical tools, so that it aligns with their strategy.
